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EBooks Set Record Sales – Indie Authors Gain Power

THE EBOOK MARKET IS EXPLODING! December 2011, Ebook Sales Double, Mass Market Paperback Sales Down 54% >According to the Association of American Publishers (AAP)< The first 9 months into 2010 shows eBooks TRIPLED wholesale revenues. 

EBooks set record sales:

“eBooks reached an all time record in the book industries at 9%  of ALL wholesale book revenues,  jumping drastically from the 3% in 2009 and 1% in 2008.”>stats from the Association of American Publishers and quoted by Mark Coker- Founder and CEO of Smashwords.<

GREATER ECONOMIC ADVANTAGES FOR A SELF-PUBLISHED AUTHOR – Instead of the usual 5% for paperback (going through a traditional publisher) or 25% on eBooks, we will receive 70%-85% profit for every book sold. This is HUGE!…less expenses; thus,  seeing more profit.

“Today, the author has access to free online tools to instantly publish the eBook and self distribute to major retailers. Now, the author can pocket 75-80% of the profits.” >Mark Coker- Founder and CEO of Smashwords<

MAJOR OPPORTUNITIES WITH MASSIVE ONLINE EXPOSURE –  What’s even more exciting is the HUGE instantaneous exposure an author can give themselves in just a few clicks of a button. Using the 3 highest traffic social media sites, the author can expose themselves and their books in the eyes of literally MILLIONS of potential readers.

Facebook – More than 900 million users

Linkedin – More than 150 million users

Twitter – More than 190 million users

Goodreads – More than 7 million users (February – Jo-Anne Vandermeulen was 17th MOST FOLLOWED!)

INDIE AUTHORS GAIN POWER – Self-published authors own their own book rights. We have the freedom to make our own decisions.

By choosing to publish in eBook format, there are many of the usual hands dipping in our pockets eliminated. The overhead costs are cut drastically. We have control over the printing and distributing our books.

  • Printing –  No paper means no printing, meaning zero cost.
  • Distributing – To receive 100% profit, sell through your our own online site/blog…. and/or commission major distributors like Amazon and Smashwords.

PUBLISHING IS A BUSINESS – To sell books, a self-published author must take the same responsibilities as a traditional publisher. We must:

  • See ourselves as an operator of business and produce the highest quality book possible –  Editing and Formatting – Hire a professional.
  • Build our platforms, create a brand, and establish online relationships (trust) with our readers – Marketing – If you don’t have time or the knowledge, consider hiring a professional.  (Example – Premium Promotional Services)

For indie (independent) authors, 2010 (and in the very near future) is celebration time. What awesome news! We are in the driver’s seat—the  publishing world is democratizing.  We are proving our ability to *conquer all obstacles*…YAHOOoooo!!!

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8 comments on “EBooks Set Record Sales – Indie Authors Gain Power

  1. Recent article Wall Street Journal, Oct.22, 2010. (Excerpt)

    “In a move to greatly expand the universe of e-reader customers, Wal-Mart Stores, Inc. will begin selling Barnes & Noble Inc’s Nook device at 2,500 stores and online as soon as Oct.24.”

    Ralph L. McNeal, Sr.
    Author: “Sleeper Cell”

  2. Fascinating numbers there. Thank you.

  3. That’s wonderful news for self published authors!

    There is even more good news for writers with the highly anticipated launch of http://www.writersout.com this coming November.
    It’s the perfect solution for writers of all kinds who are interested in getting free exposure and keep 100% of their rights, copy rights and revenue.

    Writers Out is a non exclusive publishing service allowing writers to publish, share and sell their work while using social networking to create a community, build a fan base and stay connected with their audience.

  4. There’s never been a better time for authors to self-publish! And it’s great that you remind them that they must do it “right” and put out a well-edited, professional-looking product. Thanks for the informative article!

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