Unique Promotional Items: Drawing Attention and Creating Massive Exposure
Posted by Jo-Anne Vandermeulen on September 21, 2009
“I don’t just want it, I NEED IT!”
Have you ever come across ‘something’, pointed and shouted… “I’VE GOT TO HAVE THAT”!?!
Book Bags, Recyclable Tote Bags, Bible Holders, Purses, Passport Holders, Recipe Boxes…ALL specially designed from case-wrap hardcover books. Just way too cool! The front and back side of the book are the sides of the bag/holder and the spine of the book lines the external bottom.
From a distance, the bag or holder is an exact replica of the book. Your choice of custom crafted handles makes this bag/purse an attractive promotional tool that will give your book the massive exposure it deserves.
What an awesome idea for a gift, prize, and personal collection. What an innovative fashion statement that others will spot and desire to copy.
Just think, soon, all viewers will want one too. Now can you picture the success of this marketing tool that will now lift you even higher in your promotional platform?
Welcome…
The Creative Designer
MICHELLE PULIS
Jo-Anne Vandermeulen Interviews Michelle Pulis
1.) What has been your most recent creation?
I love to sew, scrapbook, and make funky crafts/accessories. I enjoy making custom items. Recently, I’ve created unique designed:
Bible Holders
Purses
Recyclable Tote Bags
Passport Holders
Recipe Boxes
About a year ago, I had a vision to create a Book Bag from the case-wrap hardcopy of the book. After searching many used-bookstores, I exited the building with arm-loads of hard covered books. I headed home to mold this vision into something concrete. I wanted to create a well-made bag and design a fashionable product that others would discover as an attractable accessory and intellectual statement of self-identity.
“BOOK BAGS ARE FUNCTIONAL, COSMETICALLY APPEASING, AND TOTALLY INTELLIGENT.”
“Absolutely lovely seller. You can tell the true character of a seller when there’s an issue by the way they handle themselves. Michelle is a true lady and I’m grateful to have met her. Bless you Michelle and best of luck with everything!!” >Satisfied Customer<
“Great buyer!! So nice to work with! Look forward to future business. Thanks so much!” >Another Satisfied Customer<
“Amazing, Wonderful, great seller, amazing condition, I have told all of my friends about this and you.” >Another Satisfied Customer<
2.) Why should Authors purchase the Book Bag?
Any sort of marketing tool like bookmarks, cards, book videos—all have multi-functional purposes. A win-win result:
WIN – The author buys the bag (for advertisement) and can write-off the expenses as an income tax deduction.
WIN – The author sells the bag (or presents it as a gift) and their book is attractively displayed everywhere this person goes. The more bags sold, the more locations the book will be advertised.
And unlike a bookmark, card, or book video that have to be brought out into the open, this bag would be ALWAYS VISIBLE.
WIN + WIN = DOUBLE WIN
*The author has NOTHING to lose*
3.) How do you make the Book Bags?
No pages are harmed during the bag making process. I take the books and only use the covers. I then take the sleeve and wrap it back on to the fully in-tact book and donate it to a Refugee Center here in Arizona called the IRC.
“The bag is AMAZING!!!!!!!!! It is made with excellent materials! Very fast shipping!!!” >Another Satisfied Customer<
This recycled book transformed into a funky handbag makes the most unique gift.
The handbag is created from one of my favorites growing up!From the Baby-sitters club series “Dawn’s Big Date” by Ann Martin. A great gift for any book lover you know!
Created with a pocket meant for credit cards. The dimensions are 6.25″x9.25×0.75″.


This book handbag is hand crafted by myself. I have tested the purses for sturdiness and quality. Each book is made from a good quality recycled book. I have put finish on it to prevent any rips and tears.
4.) As soon as I spotted your product, I knew I had to have one. How do I get my book designed into a Book Bag?
1 – Contact me at:
Email – michelle80118@gmail.com
2 – Communicate the Code for the Special Deal: PPS
*Mention that you received this fabulous promotional item from Jo-Anne Vandermeulen or leave me with the code: PPS and you will be treated to a discount towards your purchases.
3 – After initial contact,
a.) I will give you the shipping address as to where your books need to be sent.
b.) Mail your books and send the full payment as directed.
*I accept PayPal, and money orders by special request. Payment must be made within 7 days of purchase, no exceptions. I will re-list item if not paid for and negative feedback will be left.
4 – Delivered Books Ready for Distribution – Within 3 weeks, your specially crafted bags with your book jacket will be shipped to your home, ready for distribution.
I need the same number of hardcopy books as requested carry bags. Now paperbacks and hardcover book with dust-jackets do not work. *I must use case-wrap hardcover books.*
Shipping Items will be shipped next business day to the address that you specified at the time of checkout.
Third party shipping is available for gifts. Please let me know the address to ship to, any note you would like on a gift card, and the address to which I should send the invoice.
“Absolutely superb product, lightning fast delivery and a friendly note inside, I cannot recommend her highly enough.”>Satisfied Customer<
“Handbag arrived super quick and it absolutely wonderful and original and lovely. Really really pleased!” >Another Satisfied Customer<
“Came promptly and just as pictured.”>Another Satisfied Customer<
“Beautiful bag, well packed. Arrived today, thanks.” >Another Satisfied Customer<
“Great to work with. Doesn’t mind customization. Thank you!” >Another Satisfied Customer<
5 – Extra – Refunds and Exchanges - I want you to be happy with your purchase. If it is not exactly what you imagined I am happy to work with you to make it right.
I will accept items for return, repair or exchange (if available) within 7 days of receipt. However, buyer will be responsible for all shipping costs. Please contact me first to discuss the details of the situation so I can be prepared and give you an appropriate time-frame on repairs.
5.) Why the sudden interest in making a designer craft into merchandise as a second income?
My father will soon lose his house unless he can come up with the mortgage payments. I just couldn’t watch him lose his most precious possession. I decided to help him save his house he built with his own two hands. The income I generate will go to help my father save his home.
It’s a long story, so I’ll try to make it as short as possible:
My father is a simple man who emigrated from Czechoslovakia in 1969 searching for a better life. Growing up, I watched him build our house with his own two hands, constantly adding things that reminded him of Czechoslovakia. A couple of years ago my mother’s brother (Frank) asked for my father to co-sign a loan for a business he was starting. My father wanted nothing to do with it, he had worked hard to get out of debt and didn’t want anything in his name. My mother and uncle constantly asked about the loan, until my father finally gave in.
Uncle Frank is now basically homeless, his business has gone into bankruptcy and is now unable to pay off the loan. My parents are now forced to pay $3,000 a month with a combined income of $27,000 a year. I want to help my father financially. My goal is to turn the profits I make from my custom designed products and hand it over to my father so he can have back some of the life he worked so hard on achieving.
6.) Who would benefit purchasing your custom designed products?
AUTHORS – Book Bags are a win-win situation. Distribute their own case-wrap hardcover bags as a promotional tool (tax deduction and advertisement), collector items, prize give-aways, gifts, celebrity auction for charities, etc.
“I just got my handbag and definitely love it! It’s adorable, I guess I have to go out tonight just to use it. Thank you!”>Satisfied Customer<
FANS and FOLLOWERS – Viewers of specific genres/authors will be proud to display the Book Bag and have a classy means to transport their reading material.
LIBRARIANS, TEACHERS, and PARENTS – Book Bags promote literacy and fostering higher education
STUDENTS – Book Bags for practical purposes such as carrying library books.
– Necessity and classy…for those difficult to buy for.
“I LOVE this wallet!! I plan on use it for my kids’ passports on an upcoming trip, but it’s so cute I;ve been carrying it in my purse since I got it!!” >Another Satisfied Customer<
“Passport holder arrived very quickly and looks exactly as the pictures suggested. A very good idea- thanks!” >Another Satisfied Customer<
“I was so excited when I found these passport holders. I am giving this to my sister because she is a big Nancy Drew fan. Really well made!!! Very pleased.” >Another Satisfied Customer<
SENIORS and PARENTS – Recipe Boxes – Excellent gift idea.
“Wow! My Nancy Drew Passport Holder/Wallet totally rocks! It’s perfect and I LOVE it
.” >Another Satisfied Customer<
“My sister’s favorite book so I gave her this bag as a birthday present. She loved it!! Thank you!”>Satisfied Customer<
“This is another gift that I bought for my friend. It’s so unique and thank you for the fast shipping. Perfect timing. I love my purchases and I am very very pleased!!!!” >Another Satisfied Customer<
BOOKSTORES – Book Bags for practical purposes such as carrying library books.
SHOPPERS and GROCERY STORES – Recyclable Tote bags – Consumers directed at environmentally friendly ideas.
AGENCIES and COMPANIES – Smart Prizes and items for pledges.
CHURCHES and CONGREGATION – Bible Holders
7.) Do you have any endorsements from previous customers?
This is what some of the customers are saying about their purchases:
“Gorgeous craftsmanship, super nice seller, and fun shop!” >Another Satisfied Customer<
“It’s so pretty! Thank you so much!” >Another Satisfied Customer<
“Absolutely superb product, lightning fast delivery and a friendly note inside, I cannot recommend her highly enough.” >Another Satisfied Customer<
“Lovely seller. A unique red and beige book handbag with a hint of retro and Gone with the Wind is a chef d’oeuvre. Fast shipping to France. Thanks again Michelle.” >Another Satisfied Customer<
“I love the purse. Seller pursued lost package and was very concerned. I appreciated the Customer Service and will order again.” >Another Satisfied Customer<
8.) What if I want several orders…do you have special deals?
Just send me an email for your request. A single order can usually be purchased for under $50 (if you supply the book), and for under $60 (if I need to purchase the used-book). If you have several orders, I can sure work out a deal with you. Let’s talk.
Thank you, Michelle. I have total faith in you and your product. You have learned what it takes to *Conquer All Obstacles*. Make sure you say hi to Oprah for me…:).
This entry was posted on September 21, 2009 at 5:52 am and is filed under Uncategorized. Tagged: Bible Holders, Book Bags, conquer all obstacles, creating massive exposure for the author, Drawing attention to books, Drawing Attention to the author, home-made book bags, Jo-Anne Vandermeulen, marketing tool for authors, Michelle Pulis, Passport Holders, Premium Promotional Services, promoting books, Purses, Recipe Boxes, Recycleable Tote Bags, Unique Promotional Items. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.























Esri Rose said
Those are really cool!
Jo-Anne Vandermeulen said
Already had a buyer who went directly from his site over to Michelle’s email and made a purchase. I really believe these Book Bags and Passports will be a hit…and what better way for us Authors to promote our books. Just way too cool…:).
Oh, and pass the word on to others who you feel would be interested. Thanks >Hugs<
Jo
Gale Laure said
These look really neat. But my novel is a softcover. Boo-hoo!
Jo-Anne Vandermeulen said
I’m having my publisher look into making a dozen hardcover books.
Anna Patterson said
this is so neat, and what beautiful designs.
Ursula Drake said
Fabulous idea! My book isn’t published yet but I will definitely be looking Michelle up when I do. Thanks for posting this!!
Jo-Anne Vandermeulen said
Thanks for your feedback, Ursula. If you know of any others who’d be interested, pass the word. I think this is a fabulous win-win for any author.
Rufus Curry, Jr. said
Jo-Anne,
This is a smokin’ hot product. Chic, if I may say so myself and unique! When I was in high school (many moooons ago), the girls used to carry clutch bags that were covered in fashion magazine covers. Your bags are hot and they serve a real purpose. I will pass the word. Please send me some pricing information.
Sell, sell sell!
Rufus Curry, Jr
Lieutenant Colonel
US Army
The Author of One Week Gig
http://www.OneWeekGig.com
Jo-Anne Vandermeulen said
Hi (Sorry…didn’t catch your first name ?);
Yeah !!! I’m so excited about this new product…so great to be able to share the excitement with YOU…
. I’d love to see some of those pics with the clutch purses done in fashion magazines…that would be too cool. Did you ever have one?
Thanks for passing the word. I really, really appreciate that…:).
Pricing information is specific to the order. In general, if the client sends the book , it’s under $50. If the book needs to be purchased from the ‘used’ bookstore, then it will be under $60.
What you could say to others is:
Book Bags, Recyclable Tote Bags, Bible Holders, Purses, Passport Holders, Recipe Boxes…ALL specially designed from case-wrap hardcover books. Just way too cool! The front and back side of the book are the sides of the bag/holder and the spine of the book lines the external bottom.
From a distance, the bag or holder is an exact replica of the book. Your choice of custom crafted handles makes this bag/purse an attractive promotional tool that will give your book the massive exposure it deserves.
What an awesome idea for a gift, prize, and personal collection. What an innovative fashion statement that others will spot and desire to copy.
(For Authors)Just think, soon, all viewers will want one too. Now can you picture the success of this marketing tool that will now lift you even higher in your promotional platform?
See: http://www.joconquerobstacles.com
*I give you permission to use my words that I have on my blog to pass the word on to others.*
Pricing:
BOOK BAGS – For custom orders – $50 if purchasers provide the book
– $60 if I provide the used book.
PASSPORT HOLDERS – $27.50 if I find the book and
-$24.50 if they send me a book.
RECIPE BOX – $21.
SHIPPING COSTS – $6 for US or Can. shipping.
$9 for international shipping.
NOTE: All orders are shipped priority-post with a confirmation number.
Contact me with several orders and I’ll figure out the shipping costs based on the order.
Looking forward to hearing from you again.
All My Blessings;
Jo-Anne
heidiwriter said
What a SUPER idea! I’m just bummed because my book is a trade paperback. I wonder if there’s any way of doing something similar with that?
Heidi
http://www.heidimthomas.com
Jo-Anne Vandermeulen said
I know what you mean. Michelle and I have been racking our brains trying to come up with something for paperbacks…but, so far…nilcho.
I decided that this was so worth the extra money to go back to my publisher and order hard cover books. I’ve got a set of 12 coming. I cannot wait.
Jo
corinthians said
good afternoon,
i own copyrights to my designs. i’m looking for unique products to market my designs.
what is the cost of bible tote and tote bags.
thank you.
Jo-Anne Vandermeulen said
Hi;
I’ve sent Michelle an email about your interest and question. She should be contacting you shortly. If, by chance, she does not respond, please contact me again.
Thank you.
Jo