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Key Word and Key Phrase Fuels the Search Engines
Posted by Jo-Anne Vandermeulen on July 9, 2009
Fuel the Vehicle with Key Words and Key Phrases
Whether you’re building an author platform or marketing your book(s), the main goal in creating a blog is to attract an audience and drive potential customers back to your site where your book is sold.
Producing an article with great content is a must. It’s very competitive out there for new lurkers to just stumble upon your blog. But there are some techniques that can put you into the drivers seat so you can *conquer all obstacles*.
Now you’re the chauffeur. The noise is unbearable. Peering over your left shoulder, eyes widen as the stretched limo you’ve been driving is bulging with customers.
How did the empty vehicle suddenly become so full?
1.) Activate the webcrawlers – Include key words and key phrases in your title and mix this idea with a catchy title. Think outside the box. Get those creative juices flowing. Create a snazzy title that includes key words or key phrases.
2.) Repeat, repeat, repeat – Sprinkle the key words and key phrases throughout the great content post without sounding robotic.
3.) Wisely, choose the key words and key phrases –
- Select key words and key phrases that your potential audience may use in their search (Google/Yahoo/MSN/etc search). Put yourself in their shoes. Ask yourself: “What word(s) would I type to find what I’m looking for?”
- Be specific – Using the word “author” will make it very difficult for your potential buyer to find you; but, using the phrase “inspirational author” helps narrow down the search. I suggest using your name with your genre. Now we’re talking.
- Fill in the tags – Add these same key words and key phrases as tags at the bottom of the post and again on the directed Social Bookmarks (Digg/Stumble/Delicious/etc.).
The search engine is the limo, and you’re the driver. Never let your tank run dry. Fill with proper fuel—add selective key words and phrases into the tank. As the limo driver, you have that control. You can conquer all obstacles.
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Related Posts:
SOCIAL BOOKMARK: GET NOTICED NOW
CLIMBING TO THE TOP: A SEARCH ENGINES PERSPECTIVE
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Rebecca Ryals Russell said
Once again you’ve done an awesome blog with excellent suggestions. Off to fix my own Blog.
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Anna Patterson said
You know I just had to come and take a look. This site is just chock full of things I can use as a budding writer. Thanks.
Anna
Jo-Anne Vandermeulen said
Thanks, Anna. I’ve decided to gather the posts and turn these articles into a book called “Premium Promotional Tips for Writers”. Hoping to have it released within the month. I’m sure it will be an awesome resource to have on your shelf…or as a CD and listen to it in the vehicle. Was thinking of selling it by chapters also…we’ll see how everything goes.
God bless;
Jo
Anna Patterson said
I think this would be a good idea and would be a good resource book. Meanwhile, I am still back at the drawing board so to speak waiting on word from two novellas. Did speak in chat with editor who has one of them, she said just wait to make any move forward. So I wait.
Jo-Anne Vandermeulen said
I noticed that this writing world is filled with ‘the-waiting-game’. Drives me crazy as this is one virtue I still have to work on. I constantly pray for wisdom and patience. So much seems out of my control…I just have to accept this.
Anna Patterson said
I used to write for a small town newspaper, never thought I could make the jump to novels, but I decided to try. IT seems very close at this point, because at least I know my work is being read. But it would be nice if I could take the next step.