JO-ANNE VANDERMEULEN “Conquer All Obstacles”

Targeting for Mountains Instead of Mole Hills

Imagine seeing sharp peaks and welcoming the sight-when sharp vertical slopes brings a smile to your face. Not often in life we anticipate the mountains. Blowing things out of proportion is something we try to avoid. Wouldn’t we rather face the mole hills?

Not when we open our dashboard and click on “stats”. Whether we are talking about our main site where the potential customer can purchase our books or the blog we use to generate our following, the main goal is to keep those viewers coming back and increase our following.

So, how do we ‘conquer all obstacles’ and get that line to keep climbing on the visual graph within our stat page?

Create Great Content:

- Structure, facts, grammar, spelling, and punctuation do play an important role, but there’s more. The content must have feelings-an underlying logic and flow that is easy to absorb.

- The content must be filled with emotions that challenges the reader and can lead to a powerful call to action-provoke an emotional response from the reader.

- Discover that balance between challenging the reader to understand your message, creating the truth, and producing facts without coming across as ‘dry’. We want to product content that is interesting, challenging, and informative-something the reader can take away with an ‘aw’ or ‘wow’ experience. Don’t hide important information, thoughts, or steps; but, don’t toss it in their lap either. Reread your post before publishing and omit unnecessary words. Try it and be amazed at the results.

- The most important thing in content marketing is reliability. You must produce the goods or content consistently or the readers just won’t show up-the mole hill will prevail. The plan is simple. Schedule your posts, be genuine to your followers, and get the content out the day you promised.

Simple Strategies That Will Generate New Readers and Keep Your Original Readers Coming Back:

- Remind the reader to subscribe. Remember, there are newbies coming to your site all the time. Sure you posted the directions initially, but it sure doesn’t hurt to post the simple instructions again. I do this at the bottom of the odd post:

“Interested in reading bi-weekly posts, Jo-Anne Vandermeulen “Conquer All Obstacles” automatically deposited in your email? Please subscribe for FREE by clicking on the button on the side widget on this blog.”

- Send or post an invitation to subscribe and to invite a friend. Please refer to my envelope in the previous post. Viral promotion generates readers.

“Send this to a Friend…Please, email this to a friend (place your photo of the envelope). Got a friend that could do with some tips on marketing and promotion themselves and their books? Forward this email on and help grow ‘Conquer All Obstacles‘. If you receive this email from a friend, subscribe to ‘Conquer All Obstacles’ HERE (link you site).”

All of this sounds incredibly easy, but it works. My stats looked more like mountains rather than mole hills. You can ‘conquer all obstacles’ by using these tactics in your next post. So simple.

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Related Posts:

TURNING NIGHTMARES INTO PLEASANT DREAMS

CREATING A BUZZzzzz

TURNING FIRST IMPRESSIONS INTO LOYAL FOLLOWERS

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Interested in reading bi-weekly posts, Jo-Anne Vandermeulen “Conquer All Obstacles” automatically deposited in your email? Please subscribe for FREE by clicking on the button on the side widget on this blog.

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