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TURNING NIGHTMARES INTO PLEASANT DREAMS
Posted by Jo-Anne Vandermeulen on March 3, 2009
Imagine yourself on a dark stage, in the largest theater hall in the world. Everything is quiet. The curtain lifts. Suddenly, the light is blinding. Before your eyes, you have over a billion people cheering in the crowd. They are waving money in the air, chanting for you to speak about your book that’s tucked under the crux of your arm.
What if I told you, this isn’t a dream.
You are on stage. There are over a billion customers out there waiting and wanting to find you.
Fact: Second quarter of 2008, the Census Bureau of the Department of Commerce stated that the total number of Internet users worldwide was 1,463,500,000 viewers, 7 days a week, 24 hours a day.
Even though we are living in tough economic times, people are still spending money. Your customers are waving money, wanting to purchase your book.
Fact: Within the second quarter of 2008, retail sales increased by 0.9% over the first quarter of 2008. This is equivalent to $1,034.8 billion USD.
But right now, there’s a problem…your customers can’t find you. They don’t even know you exist. Suddenly, this wonderful dream has turned into a nightmare. The curtain lifts and you’re looking out into a theater hall that’s empty. All is quiet and you are alone.
When your curtain lifts, what do you see? Are you living a dream come true or are you tossing and turning as the nightmare continues?
Many talented writers go unnoticed. Many books sit on the shelves, never to be sold.
Question: So how do you navigate over a billion Internet viewers to witness your outstanding performance?
Answer: Through promotional tactics, proper website fundamentals, strategies, techniques, and reading many resources as to how to market and sell your book through the Internet.
The keys to success when it comes to marketing your book online:
>Target your audience
> Create a buzz
> Drive traffic
> Create a presence
> Provide proof that your book is a must-read
If you have the time, energy and knowledge, you can ‘conquer all obstacles‘ and make the profits you deserve when selling your book. Rest assured, you can have pleasant dreams and wake-up to a smile on your face.
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Pamela Jansen said
Jo-Anne, thank you so much for the article, Turning nightmares into pleasant dreams. Very well said. You truly are a motivator. Pamela Jansen
Author of How I Became A Fearless Woman
gr5mom2 said
Hi Pamela;
Thank you for your kind words. What you’ve said means so much to me.
Congratulations on your book, “How I Became A Fearless Woman“. I can just imagine that when your curtain lifted, the room was crowded….:). Enjoy the fans – you deserve it.
God bless.
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Newbie Services said
Good basic advice I need a reminder of now and then
Thanks
Rick
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