BLOG THE RIGHT WAY
Posted by Jo-Anne Vandermeulen on February 19, 2009
Is there a correct way to blog? Much like asking if there’s a right way to write.
Actually, any form or action of writing is a form of expression that satisfies the writer and communicates with their audience is a win-win process. ‘Correct’ is such a subjective term. But, there are better ways to ‘Conquer All Obstacles‘ if one is to follow the advice of experts who have tested their theories and proven successful.
If your objective in posting a blog is to generate traffic so the direction the spotlight will shine onto yourself or your books, then heed to these TEN SUCCESSFUL POINTS – CREATING A BLOG YOUR READERS WILL LOVE:
1.) Write in conversation style – Easy to understand and enjoyable to read.
2.) Chose a clean design, with no distractions as your template.
3.) Use short paragraphs. Include bullet points, headings, and subheadings – Easy to scan for information.
4.) Keep blog posts short. If needed, set-up a link to long reference material.
5.) Have a plan and stick to it. Topics/How to Market/Scheduling – Shows committment.
FACT – Blogs take up to 6 months to gain a steady group of readers unless you market your blog consistently. Promote to advertisers and readers.
6.) Create links to past relevant and popular posts and ones that introduce YOU – Easy navigation will assist new readers.
7.) Produce valuable and unique content. Learn/Entertain/Update – Your readers must get something out of reading your blog.
8.) Establish a sense of community – Interaction will satisfy your readers as they will feel a part of your blog.
9.) Brand yourself by discovering your niche and using this tag in your signature and theme of each post – a tremendous gain of popularity through search engines will attract new followers.
10.) Remember to include “About Section” and “Contact Detail” pages along with your contributing post page.
To ‘Conquer All Obstacles’ does not mean to get caught-up into the web of perfection. What one reader may see as valuable, another may view as a waste of time. The most important aspect when blogging is for you to write. Relax. The more comfortable you are in expressing your voice, the better your audience will adhere to your blog.
JO-ANNE’S UPDATES
- Last night we returned from Cuba. We had a two week fabulous holiday! (I plan to have pictures in my Facebook photo album page for you to view by the end of next week.). Not sure if I’d call it a test or a conquer…no cell phones and my laptop stayed home. Now, isn’t that an interesting way to leave work behind?
-Thank you to Robin Sullivan for being my guest blogger while I was away. Stay tune for the exchange on her site. I will be Robin’s guest blogger discussing “Field Guide to Blogging”.
-Yes, to be honest, I missed technology. But I can survive without it. I spent two glorious weeks under the hot sun (versus my sub-below freezing Saskatchewan temperatures), listening to the crashing waves (versus the crunching snow), and with the greatest decision…should I flip over and get more sun on my back? I read like crazy, met many interesting and wonderful people, and romanced with my husband as if we were on our second honeymoon.
-At the end of January, I curled in the Saskatchewan Scotties Provincials. I have attempted to gain entrance nine times before. A dream come true.
-Now comes the most exciting news…but, I can’t completely open the ‘can’ yet. We are on the final stages of preparation. Very soon, I will be able to give you what hundreds of my readers have been requesting.
PREMIUM PROMOTIONAL SERVICES launch date is set for March 2nd. I will only take on three clients per month (one-to-one attention) with first come, first serve bases. Others will have the option to have their name placed on a waiting list.
My blog “Conquer All Obstacles” will continue as always.
OTHER INTERESTING POSTS:
TO BLOG OR NOT TO BLOG?…THAT IS THE QUESTION











Lisa Sinnock said
Jo-Anne,
This was very helpful to me! Thanks for sharing. I am new to blogging, so my cursor just sort of helped itself to this link, lol!
You confirmed several things that I thought – especially keeping blog posts short. Less words, more impact. Yeah!
cheryl wyatt said
This is great stuff!
Saw the link on ECFL.
Regards,
Cheryl
ParentingPink said
Great blogging tips. I’m in Michael’s “Writer’s Helping Writer’s” group on Facebook & also noticed you were there. Just started writing my non-fiction book proposal (finally!), so I’ll be coming to your site for more writing tips
gr5mom2 said
So happy to help a fellow writer. Good luck in writing your non-fiction proposal.
Jo-Anne
Rene said
Hello there Jo-Anne
Loved your blogging the right way … I must say I always enjoy your tips etc … really wonderful food for thought. Put my first little bit on ECFL’s blog recently and the minute I submitted it I thought eek! But it was fine and absolute fun. I SO enjoy ECFL as there is much to learn and a couple of weeks ago I got out my manuscript and started going through it again making some changes to it. You are such a blessing! *:o)
gr5mom2 said
Hi Rene;
It’s people like you who lighten my heart…such a blessing. Thank you.
Hey, way to go!!! Taking that first step is always the most difficult. Whether we are talking about blogging or revisions, the thought is often more daunting than the action. Why? Kind of silly when we think about it. Usually ends up being a fun trip.
Remember: “The product isn’t the end all, instead anticipate the venture as a journey. The process often leads to the fulfillment”.
Good luck and keep writing.
Jo-Anne
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jacklyn miller said
Thank you so much for making me less afraid that people will be interested. It’s easy to get lost in the internet especially when you’re submitting content.
How to Twitter, Write a Blog | Market My Novel said
[...] Networking Two terrific posts online for authors: Jo-Anne Vandermeulen offers tips on blogging in "Blog the Right Way." While the post is from 2009, it still offers terrific guidelines for how to make your blog [...]